Old prospect email data means your marketing emails go unread. Obsolete customer phone numbers mean your sales calls go unanswered. Incomplete sales data means your ROI calculations are off. Any incorrect, stale, or partial data in your organization's database leads to wasted investments or wrong business initiatives. Even for advanced analytics or when training AI/ML models, any form of inaccuracy in data destroys the outcomes.
Every second business faces one or the other type of data gap but is unable to combat it due to a lack of time, resources, or awareness of the issue. SunTec Data helps you bridge that gap with data cleansing services.
Our data scrubbing services help you -
With the rising instances of data breaches costing organizations millions on average worldwide, information security is always a concern. Addressing the growing number of privacy mandates is difficult enough. It is a round-the-clock effort to manage security vulnerabilities and protect sensitive data.
So, when you choose to outsource data cleansing services, the doubt around "Will my data be safe?" must be at the forefront of your worries.
Data security and compliance are the two biggest strengths that SunTec Data brings to the table. The company is certified with ISO/IEC 27001:2022 for information security management and with ISO 9001:2015 for quality management. From adhering to data compliance regulations such as HIPAA, DORA, GDPR, CCPA, SOX, and PCI to being a CMMI Maturity Level 3 company, all our accreditations and certifications have the same purpose: to prevent unauthorized access to customers' and users' sensitive information.
Remove Duplicate RecordsWe identify duplicate records by comparing all fields or a subset of fields that should be unique. The duplicate records are either removed or merged to ensure each entry is unique.
Handle Missing ValuesRecords with missing values are removed if they are insignificant. Otherwise, they are replaced with estimated values (e.g., mean, median, mode, or using predictive models).
Ensure Data AccuracyWe correct errors like typos, incorrect formatting, and wrong data entries. The added data is validated against external sources or predefined rules (e.g., valid range checks, consistency checks).
Standardize Data The data is standardized in the right formats for dates, phone numbers, addresses, and other fields. We also apply consistent units of measurement and terminology and convert data to a common case (e.g., all uppercase or lowercase).
Validate Data To confirm that the data meets the client's specified criteria, validation rules are applied and the data is checked against reliable sources. We also check for logical coherence (e.g., birth dates should not be in the future, start dates should precede end dates, etc.).
Transform Data After cleansing, the data is converted into the required format or structure by normalization or denormalization. We can also create new derived fields (e.g., calculating age from birth date) as needed to deliver a ready-to-use dataset.
CRM Data Cleansing ServicesBy maintaining up-to-date and accurate customer data in the client's CRM (Salesforce, Zoho, etc.), our team facilitates better prospect/customer targeting. It allows you to focus on personalized marketing campaigns, leading to increased customer engagement and higher conversion rates.
Email Data Cleansing ServicesOur data cleansing services help identify and remove invalid or outdated email addresses, ensuring that your email marketing campaigns reach the intended recipients. It allows you to focus on customizing email content to match your audience's preferences and behaviors, ensuring higher engagement.
Lead Generation ServicesWe perform lead data filtering, quality processing, and related market research to ensure that your sales team is equipped with a steady stream of qualified leads. It allows you to focus on converting these leads into loyal customers, resulting in a more efficient sales process and revenue growth.
Before SunTec Data, our team was really struggling with mapping all data across departments. They removed a lot of friction, allowed us to track everything. I still use their data cleansing services.
With SunTec Data, my marketing team does not need to juggle through data anymore. Everything is sorted and easy to access. This data cleaning company has saved me time and money.
I get 360-degree customer view, thanks to SunTec Data's CRM data cleansing service. Their response time is immaculate, and they give you real-time data cleaning support.
Our experience with numerous clients has taught us that data hygiene remains a major challenge for many organizations. However, it doesn't have to be this way. Get a ready-to-use database with data cleansing services from SunTec Data and expedite your analytics or business processes without any hassle.
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